TV chef James Martin has teamed up with Asda as part of the supermarket's Project Renewal blueprint, which aims to transform its business and boost its Save Money Live Better brand strategy.

Martin will 'champion good honest grub that's accessible and affordable for British families', and he commented 'To me Asda represents everyday kitchens up and down the country and that's why this partnership comes from the heart. I can't think of a better way to offer inspiration to busy families looking to cook up simple, tasty meals on a budget while still having time to enjoy life!'.